PraachiRaniwala


An advertising and communications major from St. Xavier’s College, Mumbai, I discovered my flair for writing during a brief stint with a luxury PR firm soon after I graduated. So, I pursued a post-graduate degree in fashion and lifestyle journalism from London College of Fashion in 2011, after which I worked at L’Officiel India in the editorial department for two years.

I decided to take the scenic route, aka freelancing, in 2013. Today, I am a digital nomad working with multiple prestigious titles in the fashion and lifestyle industry. My repertoire spans digital and print features alongside brand content and social media consultation for leading brands. I also curate a series of bite-sized Insta-articles with industry insiders called #PennedByPAsks

Find my words in The New York Times, Vogue India, InStyle US, Vogue Australia, Condé Nast Traveller India, Khaleej Times Dubai, Brides.com, Mint Lounge, The Voice of Fashion, House Notes by Soho House, GQ India, Architectural Digest India, Hindustan Times and Lifestyle Asia among others. 

Most recently, I host intimate workshops and individual coaching sessions on topics like freelance writing 101, pitching, and working in the fashion and lifestyle industry. As a multi-hyphenate, I am also the co-founder of a Mumbai-based boutique floral arrangement company Bloom Barn, launched in January 2021, where I handle marketing, brand strategy and social media.